Digital marketing fundamentals: from strategy to ROI | Perpustakaan Institut Pariwisata Tedja Indonesia

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Digital marketing fundamentals: from strategy to ROI

Visser, Marjolein - Personal Name; Berry, Mike - Personal Name;

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

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Detail Information

Series Title: -
Call Number: 658.872 VIS d
Publisher: Ultrecht : Routledge Taylor & Francis Group., 2025
Collation: 602 p. : ill. ; 24 cm.
Language: English
ISBN/ISSN: 978-1-032-96469-0
Classification: 658.872
Content Type: -
Media Type: -
Carrier Type: -
Edition: ed. 3
Subject(s): Internet marketing
Digital marketing
Specific Detail Info: -
Statement of Responsibility: Visser, Marjolein

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