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The strategic communication imperative: for mid- and long-term issues management

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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.

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Availability

Detail Information

Series Title

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Call Number

658.45 MAH s

Publisher

Oxford : Routledge Taylor & Francis Group., 2022

Collation

xvii, 232 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

978-1-03-201139-4

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business communication
Strategic communication
Issues management

Specific Detail Info

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Statement of Responsibility

Mahoney, James

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