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Strategic public relations leadership
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.
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Detail Information
- Series Title
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- Call Number
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659.2 GRE s
- Publisher
- Oxford : Routledge Taylor & Francis Group., 2023
- Collation
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227 p. : ill. ; 24 cm.
- Language
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English
- ISBN/ISSN
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978-1-032-02801-9
- Classification
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659.2
- Content Type
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- Media Type
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- Carrier Type
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- Edition
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ed. 2
- Subject(s)
- Specific Detail Info
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- Statement of Responsibility
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Gregory, Anne
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