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Strategic public relations leadership

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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

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Availability

Detail Information

Series Title

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Call Number

659.2 GRE s

Publisher

Oxford : Routledge Taylor & Francis Group., 2023

Collation

227 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

978-1-032-02801-9

Classification

659.2

Content Type

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Media Type

-

Carrier Type

-

Edition

ed. 2

Subject(s)

Public Relations

Specific Detail Info

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Statement of Responsibility

Gregory, Anne

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