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Business communication: developing leaders for a networked world

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In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world―transforming them into leaders for a networked world.

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Availability

Detail Information

Series Title

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Call Number

658.45 CAR b

Publisher

New York : Mc Graw Hill., 2024

Collation

xxix, 604 p. : ill. ; 28 cm.

Language

English

ISBN/ISSN

978-1-266-15821-6

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

ed. 5

Subject(s)

Business communication
Communication in management

Specific Detail Info

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Statement of Responsibility

Cardon, Peter W.

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