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Introduction to public relations: strategic, digital, and socially responsible communication

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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industry′s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.

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Availability

Detail Information

Series Title

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Call Number

659.2 PAG i

Publisher

California : Sage., 2026

Collation

xxvi, 422 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

978-1-0719-0195-3

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

ed. 3

Subject(s)

Public Relations

Specific Detail Info

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Statement of Responsibility

Page, Janis Teruggi

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