Text

Public relations and the digital: professional discourse and change

---

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

---

Availability

Detail Information

Series Title

-

Call Number

659.2 BOU p

Publisher

Gewerbestrasse : Palgrave Macmillan., 2022

Collation

xx, 23o p. : ill. ; 22 cm.

Language

English

ISBN/ISSN

978-3-031-13955-0

Classification

659.2

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Public Relations
Digital media--social aspects

Specific Detail Info

Communicating in Professions and Organizations

Statement of Responsibility

Bourne, clea

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment