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Business communications: Process & product

Ellen Guffey, Marry - Personal Name; Rhodes, Kathleen - Personal Name; Rogin, Patricia - Personal Name;

Membahas konsep dan praktik komunikasi yang efektif dalam dunia bisnis. Buku ini menguraikan proses komunikasi, perencanaan pesan, serta penyusunan produk komunikasi bisnis seperti surat, memo, laporan, proposal, dan presentasi. Selain itu, dibahas pula penggunaan media komunikasi modern dan etika komunikasi dalam lingkungan kerja. Dengan pendekatan praktis dan sistematis, buku ini ditujukan bagi mahasiswa dan profesional untuk meningkatkan keterampilan komunikasi tertulis dan lisan guna mendukung kinerja dan keberhasilan organisasi.


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P0101017S01
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Detail Information
Series Title
-
Call Number
-
Publisher
Jakarta : Salemba Empat., 2006
Collation
xii, 487 p. : ill. ; 26 cm.
Language
ID
ISBN/ISSN
979-691-302-X
Classification
302.3
Content Type
-
Media Type
-
Carrier Type
-
Edition
ed. 4
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Ellen Guffey, Marry
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