APA Style

Belch, G, E., Belch, M, A. (2018). Advertising and promotion: an integrated marketing communication perspective (ed. 11). New York: Mc Graw Hill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and promotion: an integrated marketing communication perspective". ed. 11 New York: Mc Graw Hill, 2018. Text.