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Research methods for business: Metodologi penelitian untuk bisnis
Karya Uma Sekaran merupakan pengantar klasik yang sederhana dan praktis tentang proses penelitian bisnis, mencakup langkah-langkah dari identifikasi masalah hingga desain penelitian dasar beserta konsep variabel dan pengukuran, dilengkapi contoh nyata dari berbagai bidang bisnis untuk membantu mahasiswa serta praktisi mengaplikasikan metode ilmiah secara efektif dalam memecahkan masalah organisasi.
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Detail Information
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- Publisher
- Jakarta : Salemba Empat., 2006
- Collation
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xiv, 270 p. : ill. ; 26 cm.
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- ISBN/ISSN
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979-691-316-X
- Classification
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650.072
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- Edition
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ed. 4
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- Statement of Responsibility
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Sekaran, Uma
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