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Teori komunikasi massa

Wiryanto - Personal Name;

Buku Teori Komunikasi Massa karya Wiryanto (diterbitkan oleh PT Grasindo/Gramedia Widiasarana Indonesia, Jakarta, tahun 2000) merupakan pengantar teoritis dan praktis tentang komunikasi massa yang terdiri dari lima bab, dimulai dari pengertian umum komunikasi massa di Bab 1, dilanjutkan proses dan efek komunikasi massa di Bab 2 serta Bab 3, serta pembahasan pemuka pendapat (opinion leader), kepemimpinan pendapat, dan proses penerusan antarpribadi dalam komunikasi massa di Bab 4 dan Bab 5, sehingga buku ini sangat bermanfaat bagi siapa saja yang berkecimpung di bidang media massa untuk memahami bagaimana proses, efek, serta dinamika interpersonal dalam komunikasi massa berlangsung


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P0100923S01
Available
Detail Information
Series Title
-
Call Number
-
Publisher
Jakarta : PT Grasindo., 2006
Collation
vii, 95 p. : ill. ; 21 cm.
Language
ID
ISBN/ISSN
979-669-959-1
Classification
302.23
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Wiryanto
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