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Perencanaan bisnis: Pengantar bisnis

Madura, Jeff - Personal Name;

Buku ini menjelaskan bagaimana ide bisnis dirancang secara sistematis melalui analisis pasar, penentuan strategi pemasaran, perencanaan operasional, serta pengelolaan sumber daya manusia dan keuangan. Selain itu, pembaca diperkenalkan pada pentingnya perencanaan bisnis dalam mengidentifikasi peluang, meminimalkan risiko, dan menarik investor. Dengan pendekatan yang praktis dan dilengkapi contoh nyata, buku ini membantu pembaca memahami proses pengambilan keputusan bisnis secara terstruktur sehingga mampu menciptakan usaha yang berkelanjutan dan kompetitif di tengah dinamika dunia bisnis.


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Detail Information
Series Title
-
Call Number
-
Publisher
Jakarta : Salemba Empat., 2001
Collation
vi, 58 p. : ill. ; 26 cm.
Language
ID
ISBN/ISSN
979-691-078-0
Classification
650
Content Type
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Media Type
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Carrier Type
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Edition
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Subject(s)
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Specific Detail Info
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Statement of Responsibility
Madura, Jeff
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