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Manajemen public relations

Isi buku menekankan tahapan manajemen PR: riset, perencanaan strategi, pelaksanaan program, serta evaluasi efektivitasnya. Buku ini juga menyoroti pentingnya pemetaan publik, pengelolaan reputasi, penanganan isu dan krisis, serta penggunaan media massa dan media digital dalam kegiatan PR. Dengan pendekatan praktis dan sistematis, buku ini menjadi acuan untuk memahami pengelolaan fungsi PR secara terstruktur dan sesuai tuntutan zaman.

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Detail Information
Series Title
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Call Number
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Publisher
Jakarta : Prenada Media Group.,
Collation
xviii, 361 p. : ill. ; 23 cm.
Language
Indonesia
ISBN/ISSN
978-979-1486-36-1
Classification
659.2
Content Type
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Edition
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Specific Detail Info
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Statement of Responsibility
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