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Dasar-dasar public relations

Soleh Soemirat - Personal Name; Elvinaro Ardianto - Personal Name;

Di dalam buku ini dijelaskan konsep, prinsip, dan ruang lingkup PR; proses kerja seperti perencanaan, pelaksanaan, dan evaluasi program komunikasi; serta pentingnya etika dan kredibilitas praktisi. Buku ini juga menguraikan berbagai teknik dan media yang digunakan PR untuk menciptakan citra positif, menangani isu, serta menjaga kepercayaan publik. Secara keseluruhan, buku ini menjadi pengantar komprehensif bagi pembaca yang ingin memahami peran PR dalam mendukung tujuan organisasi dan menciptakan hubungan publik yang berkelanjutan.


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UMB00662
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Detail Information
Series Title
-
Call Number
-
Publisher
Bandung : Rosda., 2010
Collation
x, 209 p. : ill. ; 24 cm.
Language
Indonesia
ISBN/ISSN
979-692-208-8
Classification
659.2
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Public Relations
Specific Detail Info
Cet. 6
Statement of Responsibility
Soleh Soemirat
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