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Evaluating public relations

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This book offers a clear and practical overview of how public relations activities can be measured and evaluated. It explains how to set communication goals, gather useful research data, and assess the real impact of PR efforts on an organization. With examples and case studies, it introduces essential evaluation methods such as research techniques, media and social media analysis, and updated financial measures. The authors provide readers with straightforward tools to understand and prove the value of PR work.

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Detail Information

Series Title

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Call Number

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Publisher

London : Kogan Page Limited., 2014

Collation

viii, 199 p. : ill. ; 23 cm.

Language

English

ISBN/ISSN

978-0-7494-6889-0

Classification

659.2

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Media Type

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Carrier Type

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

Watson, Tom

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