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Public relations: strategies and tactics

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Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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Detail Information

Series Title

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Call Number

659.2 WIL p

Publisher

Harlow : Pearson., 2015

Collation

624 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

978-1-292-05658-6

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

ed. 11

Subject(s)

Public Relations
Public Relations--Strategies

Specific Detail Info

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Statement of Responsibility

Wilcox, Dennis L.

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