Public relations: strategies and tactics | Perpustakaan Institut Pariwisata Tedja Indonesia

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Public relations: strategies and tactics

Wilcox, Dennis L. - Personal Name;

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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Location name is not set 659.2 WIL p

P0100538S01

Available

Location name is not set 659.2 WIL p

P0100539S01

Available

Detail Information

Series Title: -
Call Number: 659.2 WIL p
Publisher: Harlow : Pearson., 2015
Collation: 624 p. : ill. ; 26 cm.
Language: English
ISBN/ISSN: 978-1-292-05658-6
Classification: 659.2
Content Type: -
Media Type: -
Carrier Type: -
Edition: ed. 11
Subject(s): Hubungan Masyarakat
Specific Detail Info: -
Statement of Responsibility: Wilcox, Dennis L.

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