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Public Relations: the profession and the practice

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Public Relations: The Profession and the Practice provides a comprehensive examination of public relations as both a professional discipline and a strategic management function. The book explores the principles, theories, responsibilities, and practical applications of public relations in organizations operating in a complex and rapidly changing communication environment.

The text covers key topics such as the history and development of public relations, communication theory, stakeholder relationships, media relations, public opinion, strategic planning, research, campaign development, crisis communication, corporate communication, and reputation management. It explains how public relations professionals help organizations establish and maintain mutually beneficial relationships with their various publics.

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Availability

Detail Information

Series Title

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Call Number

659.2 PUB

Publisher

: Mc Graw Hill., 2012

Collation

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Language

English

ISBN/ISSN

978-007-131072-7

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

ed. 4

Subject(s)

Public Relations

Specific Detail Info

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Statement of Responsibility

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Other version/related

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