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Business communication: developing leaders for a networked world
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…
- Edition
- ed. 5
- ISBN/ISSN
- 978-1-266-15821-6
- Collation
- xxix, 604 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.45 CAR b
Digital business and e-commerce management
his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-29272-583-3
- Collation
- xxiv, 638 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Introduction to public relations: strategic, digital, and socially responsibl…
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive …
- Edition
- ed. 3
- ISBN/ISSN
- 978-1-0719-0195-3
- Collation
- xxvi, 422 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 PAG i
The public relations strategic toolkit: an essential guide to successful publ…
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…
- Edition
- ed. 2
- ISBN/ISSN
- 978-1-138-67867-5
- Collation
- xii, 417 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 THE p
Crisis communication: managing stakeholder relationship
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.
- Edition
- -
- ISBN/ISSN
- 978-1-138-34624-6
- Collation
- xxi, 319 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DIE c
Public relations and the digital: professional discourse and change
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author …
- Edition
- -
- ISBN/ISSN
- 978-3-031-13955-0
- Collation
- xx, 23o p. : ill. ; 22 cm.
- Series Title
- -
- Call Number
- 659.2 BOU p
Metodologi penelitian bisnis: disertai contoh proposal penelitian bidang ilmu…
Buku Metodologi Penelitian Bisnis membahas konsep dan langkah-langkah sistematis dalam melakukan penelitian di bidang bisnis. Materi mencakup pengertian penelitian, perumusan masalah, penyusunan kerangka teoritis dan hipotesis, desain penelitian, teknik pengumpulan data, serta metode analisis data kuantitatif dan kualitatif. Buku ini juga menjelaskan penerapan metode penelitian untuk pengambila…
- Edition
- -
- ISBN/ISSN
- 978-979-061-205-1
- Collation
- xvi, 250 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 650.02 ANW m
The digital mindset: what it really takes to thrive in the age of data, algor…
The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. We need to develop a digital mindset.
- Edition
- -
- ISBN/ISSN
- 978-1-64782-010-7
- Collation
- viii, 249 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.514 LEO d
Marketing for hospitality and tourism
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-292-36351-6
- Collation
- 686 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 647.940688 KOT m
Restaurant service basics
An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual. Step-by-step instructions guide readers through service functions. Different types of service: French, American, English, Russia, Family-style, and Banquet are explained in detail, alo…
- Edition
- ed. 2
- ISBN/ISSN
- 978-0-470-10785-0
- Collation
- xii, 196 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 642.6 DAH r
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