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Found 254 from your keywords: callnumber=6
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cover
Advertising and promotion: an integrated marketing communications perspective
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Belch, George E.Belch, Michael A.

Advertising and Promotion: An Integrated Marketing Communications Perspective examines the role of advertising and promotional activities within the broader framework of integrated marketing communications (IMC). The book explains how organizations coordinate various communication tools to deliver consistent messages, build strong brands, influence consumer behavior, and achieve marketing objec…

Edition
ed. 11
ISBN/ISSN
978-1-259-92169-8
Collation
xli, 764 p. : ill. ; 28 cm.
Series Title
-
Call Number
659.1 BEL a
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cover
The practice of public relations
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Seitel, Fraser P.

The Practice of Public Relations provides a comprehensive examination of the principles, strategies, and professional practices of public relations in contemporary organizations. The book explains the role of public relations as a management function that helps organizations build and maintain mutually beneficial relationships with their various stakeholders, including customers, employees, inv…

Edition
ed. 13
ISBN/ISSN
978-1-292-16005-4
Collation
453 p. : ill. ; 26 cm.
Series Title
-
Call Number
659.2 SEI p
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cover
Public relations writing: form and style
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Newsom, DougHaynes, Jim

This book examines the principles, techniques, and formats of effective writing for public relations purposes. The book emphasizes the importance of clear, accurate, persuasive, and audience-centered communication in building and maintaining positive relationships between organizations and their publics. The text covers a wide range of public relations writing forms, including news releases, f…

Edition
ed. 10
ISBN/ISSN
978-1-285-07473-3
Collation
xix, 321 p. : ill. ; 24 cm.
Series Title
-
Call Number
659.2 NEW p
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cover
Human resource management: gaining a competitive advantage
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Noe, Raymond. A [et.al]

Human Resource Management: Gaining a Competitive Advantage explores the strategic role of human resource management (HRM) in helping organizations achieve and sustain competitive advantage. The book emphasizes that employees are valuable organizational assets whose knowledge, skills, and abilities contribute significantly to organizational success, innovation, and long-term performance. The te…

Edition
ed. 11
ISBN/ISSN
978-1-260-09855-6
Collation
xxiv, 744 p. : ill. ; 26 cm.
Series Title
-
Call Number
658.3 HUM
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cover
The little blue book of adversiting : 52 ide kecil yang luar biasa
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Lance, SteveWoll, JeffVeronica Sri UtamiFerdinandus U. Ardi

Buku The Little Blue Book of Advertising: 52 Ide Kecil yang Luar Biasa membahas berbagai strategi kreatif dan praktis dalam dunia periklanan dan pemasaran. Buku ini berisi kumpulan ide sederhana namun efektif yang dapat digunakan untuk menarik perhatian konsumen, membangun merek, serta meningkatkan penjualan. Penulis menekankan bahwa keberhasilan iklan tidak selalu bergantung pada anggaran besa…

Edition
-
ISBN/ISSN
979-798-074-660-2
Collation
-
Series Title
-
Call Number
659.1 LAN lt
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cover
The seismic design handbook
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Naeim. Farzad

The Seismic Design Handbook provides a comprehensive guide to the principles, methods, and practices of earthquake-resistant design for buildings and engineering structures. The book examines how seismic forces affect structures and presents strategies for minimizing damage, protecting occupants, and ensuring structural safety during earthquake events. The text covers fundamental concepts of…

Edition
ed. 2
ISBN/ISSN
978-1-4613-5681-3
Collation
xii, 821 p. : ill. ; 28 cm.
Series Title
-
Call Number
624.1762 NAE s
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cover
Advertising and promotion : an integrated marketing communications perspective
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Belch, George E.Belch, Michael A.

This book provides a comprehensive overview of advertising, promotion, and integrated marketing communications (IMC) in contemporary business environments. The book explains how organizations use coordinated communication strategies to deliver consistent messages, build brand awareness, influence consumer behavior, and achieve marketing objectives. The text examines the major elements of int…

Edition
ed. global
ISBN/ISSN
978-981-4575-11-9
Collation
xxxvi, 827 p. : ill. ; 28 cm.
Series Title
-
Call Number
659.1 BEL a
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cover
Public relations and media : PR strategies for digital age
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Knowles, Mathew

*Public Relations and Media: PR Strategies for the Digital Age* examines the evolving role of public relations in a rapidly changing digital communication environment. The book explores how organizations can develop effective communication strategies to engage stakeholders, manage reputation, and build meaningful relationships through both traditional and digital media platforms. Key topics …

Edition
-
ISBN/ISSN
978-1-9995825-2-4
Collation
v, 123 p. : ill. ; 28 cm.
Series Title
-
Call Number
659.2 KNO p
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cover
Fraud auditing & investigation
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Diaz Priantara

Merupakan panduan komprehensif, detail, dan lengkap tentang akuntansi forensik, fraud auditing, investigasi, serta audit investigatif yang membahas secara utuh mulai dari konsep dasar fraud (termasuk definisi, pelaku, korban, serta jenis-jenis fraud/korupsi), risiko fraud, pencegahan dan pendeteksian fraud, hingga teknik investigasi serta penyelesaian kasus fraud, dengan pendekatan praktis berd…

Edition
-
ISBN/ISSN
978-602-1521-52-6
Collation
vi, 432 p. : ill. ; 26 cm.
Series Title
-
Call Number
657.45 DIA f
Availability2
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cover
Manajemen sumber daya manusia
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Siagian, Sondang P.

Edition
-
ISBN/ISSN
979-526-100-2
Collation
xx, 377 p. ; 21 cm.
Series Title
-
Call Number
658.3 SIA m

Edition
-
ISBN/ISSN
979-526-100-2
Collation
xx, 377 p. ; 21 cm.
Series Title
-
Call Number
658.3 SIA m
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Perpustakaan Institut Pariwisata Tedja Indonesia
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IPTI Library is the official library of the Institute of Education and Technology Indonesia. We provide access to academic books, journals, and digital resources for students and faculty. Our mission is to support learning, research, and knowledge development.

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