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A guide to business mathematics
A Guide to Business Mathematics provides a valuable self-study guide to business practitioners, business students and the general reader to enable them to gain an appropriate insight into the mathematics used in business. This book offers an accessible introduction to essential mathematics for the business field.
- Edition
- -
- ISBN/ISSN
- 978-1-032-31116-6
- Collation
- xxi, 390 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 650.0151 ORE g
Digital marketing fundamentals: from strategy to ROI
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.
- Edition
- ed. 3
- ISBN/ISSN
- 978-1-032-96469-0
- Collation
- 602 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 VIS d
The strategic communication imperative: for mid- and long-term issues management
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…
- Edition
- -
- ISBN/ISSN
- 978-1-03-201139-4
- Collation
- xvii, 232 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.45 MAH s
Strategic public relations leadership
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior manager…
- Edition
- ed. 2
- ISBN/ISSN
- 978-1-032-02801-9
- Collation
- 227 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 GRE s
Business communication: developing leaders for a networked world
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…
- Edition
- ed. 5
- ISBN/ISSN
- 978-1-266-15821-6
- Collation
- xxix, 604 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.45 CAR b
Digital business and e-commerce management
his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-29272-583-3
- Collation
- xxiv, 638 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Introduction to public relations: strategic, digital, and socially responsibl…
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive …
- Edition
- ed. 3
- ISBN/ISSN
- 978-1-0719-0195-3
- Collation
- xxvi, 422 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 PAG i
The public relations strategic toolkit: an essential guide to successful publ…
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…
- Edition
- ed. 2
- ISBN/ISSN
- 978-1-138-67867-5
- Collation
- xii, 417 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 THE p
Crisis communication: managing stakeholder relationship
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.
- Edition
- -
- ISBN/ISSN
- 978-1-138-34624-6
- Collation
- xxi, 319 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DIE c
Public relations and the digital: professional discourse and change
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author …
- Edition
- -
- ISBN/ISSN
- 978-3-031-13955-0
- Collation
- xx, 23o p. : ill. ; 22 cm.
- Series Title
- -
- Call Number
- 659.2 BOU p
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