This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior manager…
Teach Like a CEO lahir dari keyakinan sederhana namun kuat: mengajar adalah bentuk kepemimpinan. Seorang pengajar sejati bukan sekadar penyampai informasi, tetapi pemimpin yang mampu memengaruhi cara berpikir dan bertindak peserta didik. Pengajar yang hebat tidak hanya menjelaskan konsep, melainkan juga menginspirasi perubahan.