Sustainability communication: interdisciplinary perspectives and theoretical …

Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing th…

Essentials of services marketing

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this…

A first look at communication theory

A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous e…

Marketing for hospitality and tourism

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…

Business research: a practical guide for students

Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in r…

Introduction to hospitality

Edition

ed. 9

ISBN/ISSN

978-1-292-46983-6

Collation

446 p. : ill. ; 28 cm.

Series Title

-

Call Number

647.94068 WAL i

Accounting essentials for hospitality managers

or non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an easy-to-read style, this book provides a comprehensive overview of the most relevant accounting techniques and information for hospitality managers. It demonstrates how to organise an…

Hospitality industry financial accounting

This textbook presents basic financial accounting concepts and shows readers how they apply to the hospitality industry. Readers will learn about: the responsibilities of a hospitality property's accounting department, advantages and drawbacks of various types of income statements and the role of inventory in calculating profit. The book has been revised throughout to reflect changes to account…

The digital mindset: what it really takes to thrive in the age of data, algor…

The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. We need to develop a digital mindset.

A modern guide to tourism economics

This Modern Guide captures the evolution of foundational tenets, theories, frameworks and models that buttressed tourism economics into an evolving discipline, shining light on both new and old approaches. It systematically examines current and future trends and issues related to new economic perspectives, consolidating the notion of tourism economics as a discipline.