Social research methods: qualitative and quantitative approaches

Social Research Methods: Qualitative and Quantitative Approaches is a text that has been introducing students to qualitative and quantitative research methods for over 30 years. The text focuses not only on research methods — the techniques of design, measurement, and data collection and analysis — but also on the methodology, the core principles that underlie the design and conduct of rese…

The lean startup: how todays entrepreneurs use continuous innovation to creat…

he Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity me…

Mathematics and methodology for economics: applications, problems and solutions

This book about mathematics and methodology for economics is the result of the lifelong experience of the authors. It is written for university students as well as for students of applied sciences. This self-contained book does not assume any previous knowledge of high school mathematics and helps understanding the basics of economic theory-building. Starting from set theory it thoroughly discu…

The everything store Jeff Bezos and the age of amazon

Edition

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ISBN/ISSN

978-0-316-21928-0

Collation

388 p. : ill. ; 21 cm.

Series Title

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Call Number

381.450092 STO e

Master your business communication skills

Edition

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ISBN/ISSN

978-623-01-0119-9

Collation

iv, 181 p. : ill. ; 23 cm.

Series Title

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Call Number

425 HEN m

Introduction to digital economics: foundations, business models and case studies

Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the v…

Digital marketing fundamentals: from strategy to ROI

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

Digital business and e-commerce management

his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…

Business communication: developing leaders for a networked world

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…

Public relations and the digital: professional discourse and change

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author …