Broadcast Journalism: Techniques of Radio and Television News provides a comprehensive introduction to the principles, methods, and professional practices of radio and television journalism. The book examines the unique characteristics of broadcast news and explains how journalists gather, produce, and present information effectively through audio and visual media. The text covers essential to…
Human Resource Management: Gaining a Competitive Advantage explores the strategic role of human resource management (HRM) in helping organizations achieve and sustain competitive advantage. The book emphasizes that employees are valuable organizational assets whose knowledge, skills, and abilities contribute significantly to organizational success, innovation, and long-term performance. The te…
This book provides a comprehensive and modern analysis of the economy as a whole, focusing on the forces that determine economic growth, unemployment, inflation, interest rates, and international economic relationships. The book combines rigorous economic theory with real-world applications, enabling readers to understand how macroeconomic principles explain contemporary economic events and pol…
Ethical Decision Making in Business: A Managerial Approach examines the principles, processes, and challenges of making ethical decisions in contemporary business environments. The book emphasizes the role of managers in promoting ethical behavior, maintaining organizational integrity, and balancing business objectives with responsibilities to stakeholders and society. The text explores major …
Business Ethics: A Stakeholder & Issue Management Approach examines ethical decision-making in business through the perspectives of stakeholder management and issue management. The book emphasizes that organizations have responsibilities not only to shareholders but also to a wide range of stakeholders, including employees, customers, suppliers, communities, governments, and society as a whole.…
Buku ini merupakan referensi komprehensif untuk menguasai teknik penulisan media massa. Mengupas tuntas teori, kiat, dan standar penulisan artikel serta tajuk rencana (editorial).
Buku ini mengkaji secara panjang lebar prinsip-prinsip dasar dan unsur-unsur utama yang terkandung dalam budaya organisasi, serta kaitannya dengan kinerja perusahaan.
Buku ini disusun dengan sangat lugas, aplikatif dan mudah dipahami serta dibumbuhi contoh-contoh tulisan yang sesuai dengan strandarisasi penulisan baik media cetak maupun elektronik.
Buku yang ada dalam genggaman anda ini tidak bermaksud menjembatani jurang besar kedua kutub tersebut.
Buku ini membahas konsep dan peran budaya organisasi sebagai sistem nilai, norma, dan keyakinan yang menjadi pedoman perilaku anggota organisasi. Edy Sutrisno menjelaskan proses pembentukan, pengembangan, dan perubahan budaya organisasi serta pengaruhnya terhadap kinerja, komitmen, dan efektivitas kerja. Buku ini juga menguraikan hubungan budaya organisasi dengan kepemimpinan, motivasi, dan man…