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Macroeconomics
Macroeconomics by Olivier Blanchard provides a comprehensive and analytical introduction to the study of the economy at the national and global levels. The book examines the forces that determine economic growth, unemployment, inflation, interest rates, and overall economic performance, while emphasizing the interaction between economic theory and real-world events. The text covers core macroe…
- Edition
- ed. 7
- ISBN/ISSN
- 978-1-292-16050-4
- Collation
- 530 p. : ill. ; 26 cm.
- Series Title
- Global Edition
- Call Number
- 339 BLA m
Macroeconomics
Pearson For intermediate economics courses Blanchard presents a unified and global view of macroeconomics. enabling students to see the connections between the short-run. medium-run.. and long-run.From the major economic crisis to the budget deficits of the United States. the detailed boxes in this text have been updated to convey the life of macroeconomics today and reinforce the lessons from …
- Edition
- ed. 6
- ISBN/ISSN
- 978-0-273-76633-9
- Collation
- 573 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 339 BLA m
Media now: understanding media, culture, and technology
Media Now: Understanding Media, Culture, and Technology explores the dynamic relationship between media, culture, and technological innovation in contemporary society. The book examines how traditional and digital media shape communication, influence public opinion, and affect social, cultural, political, and economic life. The text provides an overview of major media industries, including pri…
- Edition
- ed. 10
- ISBN/ISSN
- 978-1-305-95084-9
- Collation
- xxvi, 582 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 384.0973 STR u
Advertising and promotion: an integrated marketing communications perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective examines the role of advertising and promotional activities within the broader framework of integrated marketing communications (IMC). The book explains how organizations coordinate various communication tools to deliver consistent messages, build strong brands, influence consumer behavior, and achieve marketing objec…
- Edition
- ed. 11
- ISBN/ISSN
- 978-1-259-92169-8
- Collation
- xli, 764 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 BEL a
Prinsip-prinsip ekonomi: principles of economics jillid 2
Buku ini menyajikan konsep-konsep dasar dan penerapan ilmu ekonomi dengan fokus pada isu-isu makroekonomi serta bagaimana perekonomian secara keseluruhan berfungsi. Buku ini menjelaskan bagaimana prinsip-prinsip ekonomi memengaruhi pengambilan keputusan oleh individu, perusahaan, dan pemerintah, serta bagaimana keputusan tersebut berdampak pada kinerja ekonomi dan kesejahteraan masyarakat. Tek…
- Edition
- ed. 8
- ISBN/ISSN
- 978-979-033-400-7
- Collation
- xl, 494 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 338.5 CAS pt
The practice of public relations
The Practice of Public Relations provides a comprehensive examination of the principles, strategies, and professional practices of public relations in contemporary organizations. The book explains the role of public relations as a management function that helps organizations build and maintain mutually beneficial relationships with their various stakeholders, including customers, employees, inv…
- Edition
- ed. 13
- ISBN/ISSN
- 978-1-292-16005-4
- Collation
- 453 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 SEI p
Communicating for results : a guide for business and the professions
Communicating for Results: A Guide for Business and the Professions focuses on the principles and practices of effective communication in professional and business environments. The book emphasizes that successful communication is essential for achieving organizational objectives, building professional relationships, and enhancing individual performance in the workplace. The text covers a wide…
- Edition
- ed. 8
- ISBN/ISSN
- 978-0-495-09584-2
- Collation
- x, 463 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 302.3 HAM c
Writing for television, radio, and new media
Writing for Television, Radio, and New Media provides a comprehensive guide to writing for broadcast and digital media platforms. The book examines the principles, techniques, and formats required to create effective content for television, radio, and emerging media channels in a rapidly evolving communication environment. The text covers fundamental aspects of media writing, including news wr…
- Edition
- ed. 11
- ISBN/ISSN
- 978-1-285-46507-4
- Collation
- xxi, 503 p. ; 24 cm.
- Series Title
- -
- Call Number
- 070.4 HIL w
Public relations writing: form and style
This book examines the principles, techniques, and formats of effective writing for public relations purposes. The book emphasizes the importance of clear, accurate, persuasive, and audience-centered communication in building and maintaining positive relationships between organizations and their publics. The text covers a wide range of public relations writing forms, including news releases, f…
- Edition
- ed. 10
- ISBN/ISSN
- 978-1-285-07473-3
- Collation
- xix, 321 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 NEW p
Etika bisnis: pengambilan keputusan untuk integritas pribadi & tanggung jawab…
Buku ini membahas pentingnya penerapan prinsip-prinsip etika dalam pengambilan keputusan bisnis. Buku ini menjelaskan bahwa keberhasilan organisasi tidak hanya diukur dari pencapaian keuntungan ekonomi, tetapi juga dari kemampuan menjaga integritas, kejujuran, dan tanggung jawab sosial dalam menjalankan aktivitas bisnis. Pembahasan dalam buku mencakup konsep dasar etika bisnis, teori-teori eti…
- Edition
- -
- ISBN/ISSN
- 978-979-075-646-5
- Collation
- xv, 511 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 174.4 HAR et
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