Broadcast Basics: A Beginner's Guide to Television News Reporting and Production provides an introductory overview of the fundamental skills, techniques, and practices required for television news reporting and production. Designed for beginners, the book explains the essential elements of broadcast journalism and guides readers through the process of creating professional television news conte…
Documentary Storytelling: Creative Nonfiction on Screen explores the art and craft of creating compelling documentary films and nonfiction media. The book examines how filmmakers can transform factual information, real-life events, and authentic human experiences into engaging visual narratives while maintaining accuracy, credibility, and ethical integrity. The text covers the entire documen…
Buku ini membahas seni menulis iklan yang kreatif dan persuasif sambil mengajarkan cara memahami trik bahasa iklan supaya kita bisa lebih pintar menghadapinya
This book provides a comprehensive and modern analysis of the economy as a whole, focusing on the forces that determine economic growth, unemployment, inflation, interest rates, and international economic relationships. The book combines rigorous economic theory with real-world applications, enabling readers to understand how macroeconomic principles explain contemporary economic events and pol…
Human Resource Management: Gaining a Competitive Advantage explores the strategic role of human resource management (HRM) in helping organizations achieve and sustain competitive advantage. The book emphasizes that employees are valuable organizational assets whose knowledge, skills, and abilities contribute significantly to organizational success, innovation, and long-term performance. The …
Buku ini dapat membawa pembaca/mahasiswa agar dapat lebih memahami potensi besar dalam negeri mereka sendiri terkait dengan besarnya pangsa pasar penduduk Indonesia, khususnya aktivitas promosi social media
Broadcast Journalism: Techniques of Radio and Television News provides a comprehensive introduction to the principles, methods, and professional practices of radio and television journalism. The book examines the unique characteristics of broadcast news and explains how journalists gather, produce, and present information effectively through audio and visual media. The text covers essential …
Buku ini mengkaji secara panjang lebar prinsip-prinsip dasar dan unsur-unsur utama yang terkandung dalam budaya organisasi, serta kaitannya dengan kinerja perusahaan
Buku ini membahas konsep dan peran budaya organisasi sebagai sistem nilai, norma, dan keyakinan yang menjadi pedoman perilaku anggota organisasi. Edy Sutrisno menjelaskan proses pembentukan, pengembangan, dan perubahan budaya organisasi serta pengaruhnya terhadap kinerja, komitmen, dan efektivitas kerja. Buku ini juga menguraikan hubungan budaya organisasi dengan kepemimpinan, motivasi, dan man…
Buku ini membahas pentingnya penerapan prinsip-prinsip etika dalam pengambilan keputusan bisnis. Buku ini menjelaskan bahwa keberhasilan organisasi tidak hanya diukur dari pencapaian keuntungan ekonomi, tetapi juga dari kemampuan menjaga integritas, kejujuran, dan tanggung jawab sosial dalam menjalankan aktivitas bisnis. Pembahasan dalam buku mencakup konsep dasar etika bisnis, teori-teori e…