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Digital fluency: understanding the basics of artificial intelligence, blockch…
Thought-leaders, business executives and industry strategists, management and strategy consultants, politicians and policy makers, entrepreneurs, financial analysts, investors and venture capitalists, students and research scientists, as well as general readers, who want to become digitally fluent.
- Edition
- -
- ISBN/ISSN
- 978-1-4842-6773-8
- Collation
- xix, 303 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 006.3 LAN d
A guide to business mathematics
A Guide to Business Mathematics provides a valuable self-study guide to business practitioners, business students and the general reader to enable them to gain an appropriate insight into the mathematics used in business. This book offers an accessible introduction to essential mathematics for the business field.
- Edition
- -
- ISBN/ISSN
- 978-1-032-31116-6
- Collation
- xxi, 390 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 650.0151 ORE g
Principles of digital economics: innovation theory in the age of intelligence
This book aims to "digital economics" as an inter-discipline research area, by integrating economics, philosophy of technology, computer science and sociology. It takes an in-depth look at the history of technology development covering the changes and challenges to the society and thoughts, as it is, which helps readers to understand the logic and operation of the emerging integrated economy. A…
- Edition
- -
- ISBN/ISSN
- 978-981-16-9019-8
- Collation
- xviii, 168 p. ; 24 cm.
- Series Title
- -
- Call Number
- 338.064 LIU p
Mathematics and methodology for economics: applications, problems and solutions
This book about mathematics and methodology for economics is the result of the lifelong experience of the authors. It is written for university students as well as for students of applied sciences. This self-contained book does not assume any previous knowledge of high school mathematics and helps understanding the basics of economic theory-building. Starting from set theory it thoroughly discu…
- Edition
- -
- ISBN/ISSN
- 978-3-319-23352-9
- Collation
- xix, 630 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 330.0151 EIC m
Digital marketing fundamentals: from strategy to ROI
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.
- Edition
- ed. 3
- ISBN/ISSN
- 978-1-032-96469-0
- Collation
- 602 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 VIS d
Introduction to digital economics: foundations, business models and case studies
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the v…
- Edition
- ed. 2
- ISBN/ISSN
- 978-3-030-78239-9
- Collation
- xvii, 353 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 330.285 OVE i
Digital storytelling: capturing lives, creating community
In this revised and updated edition of the StoryCenter's popular guide to digital storytelling, StoryCenter founder Joe Lambert offers budding storytellers the skills and tools they need to craft compelling digital stories. Using a "Seven Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling – from conceiving a story, to seeing, assembling, and …
- Edition
- ed. 5
- ISBN/ISSN
- 978-1-138-57766-4
- Collation
- xiv, 220 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 302.23 LAM d
The strategic communication imperative: for mid- and long-term issues management
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…
- Edition
- -
- ISBN/ISSN
- 978-1-03-201139-4
- Collation
- xvii, 232 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.45 MAH s
Strategic public relations leadership
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior manager…
- Edition
- ed. 2
- ISBN/ISSN
- 978-1-032-02801-9
- Collation
- 227 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 GRE s
Business communication: developing leaders for a networked world
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…
- Edition
- ed. 5
- ISBN/ISSN
- 978-1-266-15821-6
- Collation
- xxix, 604 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.45 CAR b
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