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Found 1 from your keywords: author="Zikmund, William. G"
cover
Business research methods
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Zikmund, William. GBabin, Barry. JCarr, Jon. CGriffin, Mitch

This book provides a comprehensive introduction to the principles, processes, and techniques used in conducting research for business decision-making. The book emphasizes the importance of systematic and scientific inquiry in understanding business problems, identifying opportunities, and supporting effective managerial decisions. The text covers the entire research process, including proble…

Edition
ed. 8
ISBN/ISSN
978-1-4390-8070-2
Collation
xxii, 674 p. : ill. ; 28 cm.
Series Title
-
Call Number
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