Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author="Richardson, Kathy Brit...
cover
Applied public relations: cases in stakeholder management
Comment Share
Richardson, Kathy BrittainHinton, Marcie

Applied Public Relations: Cases in Stakeholder Management examines the practical application of public relations principles through the management of relationships between organizations and their stakeholders. The book emphasizes that effective public relations is fundamentally concerned with identifying, understanding, and responding to the needs and expectations of various stakeholder groups,…

Edition
ed. 3
ISBN/ISSN
978-0-415-52659-3
Collation
xl, 258 p. : ill. ; 23 cm.
Series Title
-
Call Number
659.2 RIC a