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Found 1 from your keywords: author="Ogilvy, David"
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Ogilvy on advertising
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Ogilvy, David

Ogilvy on Advertising is a classic work in the field of advertising that explores the principles, strategies, and practices of creating effective advertisements based on the professional experience of David Ogilvy, one of the most influential figures in the modern advertising industry. The book explains that successful advertising depends on a deep understanding of consumers, focused creativity…

Edition
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ISBN/ISSN
978-1-85375-615-3
Collation
224 p. : ill. ; 26 cm.
Series Title
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Call Number
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