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Found 1 from your keywords: author="Hinton, Marcie"
cover
Applied public relations: cases in stakeholder management
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Richardson, Kathy BrittainHinton, Marcie

Applied Public Relations: Cases in Stakeholder Management examines the practical application of public relations principles through the management of relationships between organizations and their stakeholders. The book emphasizes that effective public relations is fundamentally concerned with identifying, understanding, and responding to the needs and expectations of various stakeholder groups,…

Edition
ed. 3
ISBN/ISSN
978-0-415-52659-3
Collation
xl, 258 p. : ill. ; 23 cm.
Series Title
-
Call Number
659.2 RIC a