Strategic marketing communication: Konsep strategis dan terapan Penulis Rd. Soemanagara Terbit ALFABETA • 2012 Call: 658.802 SOE s ISBN: 978-979-8433-79-3 Detail
Komunikasi pemasaran terpadu: Dalam periklanan dan promosi Penulis Shimp, Terence A. - Harya Bhimasena - Fitri Santi - Annisa Puspita Dewi Terbit Salemba Empat • 2014 Call: 659.1 SHI k ISBN: 978-979-061-477-2 Detail
Integrated marketing communications Penulis Brannan, Tom - Slamet Terbit PPM • 2005 Call: 658.8 BRA i ISBN: 979-442-157-x Detail
Periklanan promosi: aspek tambahan komunikasi pemasaran terpadu Jilid 1 = Advertising and promotion and supplemental aspect of integrated marketing communications Penulis Shimp, Terence A. - Reyvani Sjahrial - Dyah Anikasari Terbit Erlangga • 2003 Call: 659.1 SHI p ISBN: 979-688-517-4 Detail
Advertising and promotion: an integrated marketing communications perspective Penulis Belch, George E. - Belch, Michael A. Terbit Mc Graw Hill • 2018 Call: 659.1 BEL a ISBN: 978-1-259-92169-8 Detail
Advertising and promotion : an integrated marketing communications perspective Penulis Belch, George E. - Belch, Michael A. Terbit Mc Graw Hill • 2015 Call: 659.1 BEL a ISBN: 978-981-4575-11-9 Detail
Periklanan: komunikasi pemasaran terpadu Penulis Morissan Terbit Kencana Prenada Media Group • 2014 Call: 659.1 MOR p ISBN: 978-602-8730-18-1 Detail
