Detail
Pearson new international edition
Notes
Communication Theory: Origins, Methods, and Uses in the Mass Media provides a comprehensive examination of the major theories, research methods, and applications of communication studies, particularly in the field of mass media. The book explores the historical development of communication theory and explains how theoretical perspectives have evolved to understand the effects and functions of media in society. The text covers a wide range of ommunication theories, including models of communication, media effects theories, agenda-setting, uses and gratifications, diffusion of innovations, cultivation theory, framing, and other influential approaches in mass communication research. It explains the origins of these theories, their underlying assumptions, and their contributions to understanding media processes and audience behavior.
