Essentials of services marketing

Notes
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Item Code	Call Number	Type	Location	Status
IP000107	658.8 WIR e	Textbook	CIPAYUNG	Available
IP000108	658.8 WIR e	Textbook	CIPAYUNG	Available