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Digital marketing fundamentals: from strategy to ROI

Digital marketing fundamentals: from strategy to ROI

Penulis: Berry, Mike, Visser, Marjolein
Terbit: Routledge Taylor & Francis Group • 2025
Call: 658.872 VIS d ISBN: 978-1-032-96469-0 Lang: en 3 item
Editioned. 3
Collation602 p. : ill. ; 24 cm.
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Subjects

2
Digital marketing Internet marketing

Description

Notes
Notes
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

Availability

3 item
Item Code Call Number Type Location Status
IP000072 658.872 VIS d Textbook CIPAYUNG Available
IP000073 658.872 VIS d Textbook CIPAYUNG Available
IP000074 658.872 VIS d Textbook CIPAYUNG Available