The strategic communication imperative: for mid- and long-term issues management

Notes
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.

Item Code	Call Number	Type	Location	Status
IP000063	658.45 MAH s	Textbook	CIPAYUNG	Available
IP000064	658.45 MAH s	Textbook	CIPAYUNG	Available
IP000065	658.45 MAH s	Textbook	CIPAYUNG	Available