Strategic public relations leadership

Notes
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

Item Code	Call Number	Type	Location	Status
IP000060	659.2 GRE s	Textbook	CIPAYUNG	Available
IP000061	659.2 GRE s	Textbook	CIPAYUNG	Available
IP000062	659.2 GRE s	Textbook	CIPAYUNG	Available