Digital business and e-commerce management

Notes
his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Item Code	Call Number	Type	Location	Status
IP000054	658.872 CHA d	Textbook	CIPAYUNG	Available
IP000055	658.872 CHA d	Textbook	CIPAYUNG	Available
IP000056	658.872 CHA d	Textbook	CIPAYUNG	Available