The public relations strategic toolkit: an essential guide to successful public relations practice

Notes
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

Item Code	Call Number	Type	Location	Status
IP000048	659.2 THE p	Textbook	CIPAYUNG	Available
IP000049	659.2 THE p	Textbook	CIPAYUNG	Available
IP000050	659.2 THE p	Textbook	CIPAYUNG	Available