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Catalog / Detail #648
Marketing for hospitality and tourism

Marketing for hospitality and tourism

Penulis: Baloglu, Seyhmus, Bowen, John T., Kotler, Philip
Terbit: Pearson • 2022
Call: 647.940688 KOT m ISBN: 978-1-292-36351-6 Lang: en 3 item
Editioned. 8
Collation686 p. : ill. ; 28 cm.
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Subjects

3
Hospitality industry--management Hospitality industry--marketing Tourism--marketing

Description

Notes
Detail
Global edition

Notes
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess.

Availability

3 item
Item Code Call Number Type Location Status
IP000028 647.940688 KOT m Textbook CIPAYUNG Available
IP000029 647.940688 KOT m Textbook CIPAYUNG Available
IP000030 647.940688 KOT m Textbook CIPAYUNG Available