Evaluating public relations: a guide to planning, research, and measurement

Notes
This book offers a clear and practical overview of how public relations activities can be measured and evaluated. It explains how to set communication goals, gather useful research data, and assess the real impact of PR efforts on an organization. With examples and case studies, it introduces essential evaluation methods such as research techniques, media and social media analysis, and updated financial measures. The authors provide readers with straightforward tools to understand and prove the value of PR work.

Item Code	Call Number	Type	Location	Status
UMB00929	659.2 WAT e	Textbook	CIPAYUNG	Available