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Catalog / Detail #193
The complete ideal's guide : direct marketing

The complete ideal's guide : direct marketing

Penulis: Bly, Robert W.
Terbit: Prenada • 2006
Call: 658.8 BLY c ISBN: 979-3464-33-X Lang: id 4 item
Collationxxvi, 403 p. : ill. ; 23 cm.
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Subjects

3
Digital marketing Marketing Business

Description

Notes
Notes
Buku ini menjelaskan apa itu direct marketing dan bagaimana konsepnya berbeda dari pemasaran tidak langsung (indirect marketing) yang menggunakan perantara seperti media massa.

Availability

4 item
Item Code Call Number Type Location Status
UMB00215 658.8 BLY c Textbook CIPAYUNG Available
UMB00216 658.8 BLY c Textbook CIPAYUNG Available
UMB00217 658.8 BLY c Textbook CIPAYUNG Available
UMB00218 658.8 BLY c Textbook CIPAYUNG Available