Catalog / Detail #170

Public relations: strategies and tactics

Penulis: Cameron, Glen. T, Reber, Bryan. H, Wilcox, Dennis L.
Terbit: Pearson • 2015

Call: 659.2 WIL p ISBN: 978-1-292-05658-6 Lang: en 2 item

Editioned. 11

Collation624 p. : ill. ; 26 cm.

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Subjects

Public Relations Public Relations--Strategies

Description

Notes

Notes
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Availability

2 item

Item Code	Call Number	Type	Location	Status
UMB00890	659.2 WIL p	Textbook	CIPAYUNG	Available
UMB00891	659.2 WIL p	Textbook	CIPAYUNG	Available